AT&T
AT&T is one of the biggest multinational telecommunications corporations in the world. The brief was to redesign the customer experience of www.att.com, in that manner fixing the navigation flow; the way products are showcased and come up with a flashy phrase and concept to introduce the all-new “Build Your Own Bundle” campaign.
BE FLEXIBLE, TAKE CONTROL
Visitors know more or less what to expect from the brand AT&T, however the “bundle choice” freedom was brand new, therefore the way to draw visitor attention had to lie in visuals and layout that goes beyond the standard. My main approach was to come up with a catchy typography combined with unorthodox visuals, aiming to keep the human element at the heart of the project. My goal here was to add a human touch to this goliath of a company. With the new landing page AT&T can appear as a more accessible and forthcoming brand that people can relate to.
SIMPLICITY AND TRUST
The tabs preview the product range and options rather than your standard generic icons i.e. “Accessories” are indicated with the “Apple Watch Sport” among other options, giving the visitor an idea of what to expect, almost like a teaser of the segment.
A complete customer-centric solution, the new AT&T platform gives power to the user with its personalized offers, intelligent shopping tools and tale-telling account data visualization. A modern experience for a modern brand, AT&T website is about simplicity, transparency and trust.
MY ROLE
I believe strong User Experience lies in the research. In this project I was involved for 2 weeks but was very well informed about the user research outcomes, which helped me to create a meaningful colour palette, typography, “Be Flexible, Take Control” campaign images, homepage and products page interfaces.