HOME & ENTERTAINMENT
Home & Entertainment is a TV channel that broadcasts lifestyle shows. The brief of this project was clear as it was challenging: to come up with an on air identity for this new channel which was about to hit the Turkish airwaves for the first time. This meant coming up with a brand identity from scratch, which could also be applied to multiple platforms.
THE CONCEPT
As the design team, we needed to come up with a fun, catchy and loud theme to attract viewers while keeping the deliverables simple enough for the network operators to make minor adjustments such as viewing times and schedule changes before airing on-screen.
Focusing on the design phase of the challenge at hand, I decided that the most effective way to grab the audiences’ attention was with a striking color package while keeping the design as simple as possible.
THE WEBSITE
Having set the guideline for the overall design, we then needed to integrate the design concept to multiple platforms, most importantly the non-existent Home&Entertainment website. The challenge here was a jumble of unorganized content, no proper information architecture and finding a way to make the channel’s time schedule pop.
MY ROLE
The solution for the website echoed the overall theme; making everything “Bigger, bolder and brighter” yet clean while keeping the timeline locked at the bottom of the page at all times.
During this 2-month project my role was to design the colour palette based on the user researches, the network logo, typography, branded merchandise, network website and all on-air elements from lower thirds to pack shots.